Social media tools are different platforms that are used in combination to achieve various business goals. There are mainly three categories into which the tools can be divided into; Listening platforms, Publishing platforms, and Competitive analysis platforms.
Listening platforms allow you to keep track of the response that your brand has been getting and simultaneously give an overall idea of the latest trends and news in the industry. It does so by observing several other social platforms. You use Publishing platforms in order to share your content with the world in an effortless manner. You get to inspect your competitor’s content and understand what is working well in the industry through Competitive analysis platforms.
Social media tools have a great contribution to the success of your business. But it can be a strenuous task to label the most effective ones. Thus, we have outlined below the best social media tools that one should take into account.
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Best Social Media Tools
It is a tool created by Google to help people with the analysis of current trends. More specifically, it can be used as a way to find out the most searched online topics at any given time. It also compares the popularity of various keywords and topics over passing time, giving you a strong hint at what is working and what is not.
The best part here is that you get to use the tool for free! So, make sure that you can use this data to your advantage by making valuable deductions.
BuzzSumo is basically a content analyzer for online marketers and it has a lot to offer. Firstly, you can get an overview of the most shared content on a number of social media platforms like Facebook, Pinterest, Twitter, etc. You can also make a judgment of your own content on this basis. This way you end up creating content that has a higher possibility of clicking with the audience.
Additionally, you can track down social media influencers who are trending and can promote your content effectually, because always remember, content exposure is as important as the quality of the work. Rate: $79 per month
Buffer publish is a much-loved tool that aids in the management of several social media accounts from one single place. It is much more convenient for marketing and business teams to operate and analyze from one platform, rather than wasting time behind each individual platform. Basically, Buffer Publish gives you the option to schedule your posts and will get them published according to the queue.
Besides the web application, this tool is also available on the Appstore and the Play store, having greater accessibility. Lastly, you can also use its chrome extension when you are probably running a number of things at once. It is available for free but in order to avail of their paid-plans, you have to invest at least $15 per month.
There is always a requirement for eye-catching images in marketing. The good news is that you don’t need to work too hard anymore. Canva is one outstanding tool that could do all the heavy work for you! It offers numerous icons, templates, and figures ready to pick and use.
No to forget its huge library of graphic components. It ceases the need for an expensive designer. It also has a user-friendly interface, making image-creation super fun! Therefore, creating professional-looking images for your business should no more be a topic of worry! Note that Canva is free but Canva for work is available at $12.95 per month.
Animoto is a tool that provides services related to video creation. It is capable of producing highly appealing marketing videos by combining pictures, short clips, and music. And admit it, that is a complete life-savior! Why? Because not many people possess the high-level skills required to make standard videos.
Audio-visual presentational aids tend to leave a greater impact on people when launching a new product or making a huge announcement. Animoto makes sure these videos don’t go wrong! So be sure to include this tool to your list. Rate: $5 per month.
After analyzing around 500 million posts on Facebook, researches have concluded that on average, Post Planner brings about the highest level of social media engagement. This tool helps businesses to spot the most propitious contents, by the application of science.
It studies the previously posted contents and their responses, in order to make a prediction of the response it might get at some time in the future. It has proven to be a very reliable tool in the process of digital marketing. Rate: $0.03 per month
It consists of a vast collection of pictures, which you can use at no cost at all! Online marketers usually prefer using Unsplash because it gives a professional touch to their content. Don’t miss out on this one!
Last but not the least, we want you to know about native analytics which is found on almost every social media platform. For instance, native analytics on Facebook tells you things like How many views, likes, and comments did your post get? Or how did other posts, similar to yours perform?
Similarly, Instagram gives you a visual representation of the frequency of interaction between your content and the audience. Other details such as the age group, location, and gender of your audience members can also be figured through its analytics.
Twitter analytics indicate your best performing content.
Thus, it is more than evident that these free but very powerful social media tools can help you to make much-needed improvements.
In conclusion, it is safe to say that for any business, a social media expedition without the influence of social media tools will fail to bring a good outcome. Hence, the purpose of this article was to educate you regarding the many tools which you might have been unaware of, before today!
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