Online marketing or as many of us knows it as digital marketing has truly revolutionized marketing. Brands now can connect with customers and fanbases on a more personal level and in this ever-increasing world of connectivity. You might be wondering are you making the best use of your digital marketing efforts.
Facebook is undoubtedly amongst the top platforms where brands spend their marketing dollars. With billion over 2 billion active users on Facebook, you can see why brands care so much about the social network site.
Brands are flocking to the platform to fight for the customers’ attention. How do you win the fight and hack the system to get the most exposure you can get? What are the best times to post on Facebook to ensure maximum traction?
That is what we will be looking into today. This article will guide you through how to know what is the best time to post on Facebook that ensures the maximum clicks, views, and the ever-important conversions.
Read more: What is Social Media?
Best Time to Post on Facebook for Maximum Exposure
All People aren’t the Same
Right off the bat one thing you should know Facebook is just a tool. It is for people to connect with others and the keyword here is ‘people.’ No two people are the same and thus no two people use Facebook the same way.
Which brings us to the main takeaway here. That is there is no universal best time to post on Facebook. There are multiple things that you need to keep in mind when posting.
These would include, the industry you are in, what your target customer wants, and what are their Facebook using habits. At the end of the day, you should rely on your data and insights to help you to come to a decision. More on this a bit later.
Some General Guidelines
Having said that, there is however some broad general guideline on what could be the best time to post on Facebook. There are studies from CoSchedule and Sprout Social who have tried to delve into the topic.
Keep in mind that different studies concluded different times are the best times to post. This should also tell you the ultimate way to find out the best time apart from the general guidelines is to look into your insights.
One thing to keep in mind is these studies tell you the actual times of the day for when you should be posting rather than the days itself. Let’s glance through some of the recommendations.
The study from Coschedule showed that the best time for media brands to be posting on Facebook was right around news bulletin times. Which if you think about it does make sense.
For B2B brands on the other hand, according to CoSchedule the best time to post was right around 3 – 4 PM.
According to CoShcedule, if you are a B2C company/brand, you would want to post at times when people are most likely on short breaks. So that would be 11 AM – 12 PM or during late noon.
Sprout Social suggests early morning posting schedules for healthcare brands with the best results to be around on Wednesdays around 9-10 AM.
For technology brands, the best place to post is 9 AM, 3 PM, or 5 PM. This data is from CoSchedule’s recommendation where they looked into software companies.
According to Sprout Social, if you are a non-profit the best times are usually the weekdays between 8 AM to 5 PM.
For higher education brands, it seems that the best time for posting seems to be between class breaks. That means 8 AM or at noon.
Work with Your Data
If you haven’t caught on till now, what we are saying is despite the general guidelines. The best way to tackle this is to look into your data and decide based on first-hand insights from your followers and customers. We can’t stress this enough.
The general guidelines and suggestions are from generic studies that have considered many different brands and companies and with even more target customers in mind. These are by no means always relevant to you.
Working with your data means you keep your target audience in mind and work around that. This ensures that you shape your strategy around the behavior of your customers and audience. Thankfully with Facebook Insights, this is easier to do than ever.
The Facebook Insights page is a powerful tool. To access that goes to the home page of your company’s Facebook page and clicks on ‘Insights’ on the top navigation bar. Once you are there, you can see how your audience is using the social platform.
Click on ‘Posts’ on the right tab. Here you will be able to see when your fans are online. This page will also show you when and if there are abnormal behaviors. As a spike in usage, you can also take these into account when posting.
Apart from this you can also click on ‘All Posts’ and check to see if a post posted on specific times got more engagement and reach. Do keep in mind if these posts are boosted the data can be skewed.
You need to keep all these things in mind when analyzing the data. After that is said and done and you know when to post, you can connect your account to Buffer. Buffer is an interesting tool that lets you post scheduled posts without any hassle.
In conclusion, if there are two main takeaways, we want you to know from this, is that there are no universal best times to post on Facebook. Different strategies work better for different brands and companies. However, there have been many studies done on this very exact topic. But at the end of the day, it always best to work with your data. When formulating a strategy, keep in mind the generic guidelines but remember these are just one piece of the puzzle.
You can read more about: Create A Facebook Business Page