Ever since the groundbreaking invention of the concept called “The Marketplace”, Mankind has marketed some of their smartest as well their dumbest ideas within the same vicinity. Sometimes, groundbreaking products like the iPod revolutionized the world, while sometimes amazingly dumb ideas like ‘Pet Rock’ begged an explanation for the million-dollar businesses they enjoyed. Today the curtains shall fall away with the introduction of the next best product idea and how it can be all yours, as long as you understand how sarcasm and marketing strategies can walk hand in hand.
Today, we will list out methods on how to implement successful and develop your brand strategy that you can implement into your own profoundly idiotic ideas in the hopes of hitting the jackpot.
Also, read about Brand Identity vs Brand Image
How to Develop Your Brand Strategy
1. Know What to Sell!
Firstly, figure out what you actually want to sell. A product that has no tangible trait or use to the general population has no value and will not sell. Unless you are the marketing genius behind “Pet Rock”!
The only thing that sells better than a product or a service is an idea. You sell concepts, packaged as compound words or visuals that your potential buyers can relate to. When you advertise your product, you will realize that not all your potential customers know in-depth about it. Most of them don’t know because they don’t care enough to have an understanding.
But they have belief. They will be our niche market. If you were to sell the idea that you have this amazing product which will cater to their crucial needs. They will believe you if you showcase it right.
2. Know How to Package Your Product!
Once you have established what your product is, it is now time to spend some time deciding on how to pack the concepts that surround your useful source of income. A true brand is formed on the basis of a promise. It matters not how the very foundation of your company and your product was started, all that matters is whether your target market can accept the brilliant visual marketing and the awesome catchphrases you will use to entice their subconscious minds.
Sometimes the dumber you can pretend to be as a marketer, the funnier you are, and the funnier you are, the easier it becomes to develop your brand.
Your branded idea will have many highly-anticipated and highly-demanded variants too. Imagine that, your product which will serve the needs of your buyers has variations that understand the same needs of different people. Think of Fragrance for example. There’s cologne for men and women, different odors for people with different needs.
Most of the constituents of this fragrance are the same. It’s the branding strategy that’s different. And if you are already assured of your success, you might as well decide to hire some local or international celebrities to endorse your products.
3. Know Whom to Sell to!
People may forget what you told them, people may forget what you showed them, but they will never forget how you made them feel. Sometimes it’s good to make your customers feel good. BUT, it’s even better if you make them feel a little down, and then suddenly proceed to make them feel better with the clever placement of your soul-redeeming product. A world cannot appreciate peace until war has ravaged their souls first.
And following this same philosophy, your brand will have to work on the percentage of the population ready to grasp opinions on social media, which is basically 99%. A world full of Instagram (or any other Social Media) users is a world full of potential customers. And since our product is flexible and easy to manufacture, we can competitively place our prices in any range we like as long as we can be the market leaders.
Read more about Brand Strategy Consulting
4. Know When and Where to Sell!
In many cases, just knowing how to sell and whom to sell to is not enough. There are tricks behind understanding the right timing and the right places to market your products. Want to target the hyperactive toddlers with your products? Stand outside a kindergarten during the opening hours of school. You can target both students and concerned parents if you’re smart enough to know what to sell.
What you’re selling is obviously a product for all ages and places. Even it isn’t, it depends upon your presentation. It will be required anywhere and everywhere, anytime and every time. With the correct commercialization, your product will be a savior sent from heaven and the answer to the entire world’s questions and doubts.
5. Live Up to Your Brand!
Consistency is the key to building trust. And that’s the truth. No matter how much you’ve shined up your brand, if your product doesn’t live up to its expectation, you are doomed. And that’s when your competitors take over. Imagine you hired an employee. He’s on probation and you observe how he’s delivering. He works great on the first week, lags around a bit one on the second week and completely disappears on the third. On the fourth week, he shows up.
You certainly wouldn’t consider him reliable and choose a better option. That’s how crucial consistency is. If you’re having a hard time keeping up with the increasing demand, delegate your work. Trust teamwork. Because united we stand divided we fall. And that’s how you leave your competitors behind.
In conclusion, Branding Strategies have never been about how to win the market, but about how to prove that you’re better than others. So take a few deep breaths, and embark on your own journey to develop your brand strategy. Make sure that you have all your bases covered before you launch and focus on understanding yourself first in order to appreciate the profits you will be soaking in after you have been inspired by this article.
Learn more about Using Brand Positioning to Create Business Value