Gmail is one of the many tools and services Google has to offer. It is also perhaps the most used. Many entrepreneurs switched to Gmail as one of their email providers because it not only makes their businesses look professional but Gmail has a wide range of features to offer. The notable ones include virus protection and spam filters, built-in chat capabilities, video calls and the ability to send money online. Gmail has become a necessity for entrepreneurs to run their company’s email inexpensively and efficiently. Here are some of the reasons why you might find Gmail to be a useful service for your business.
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Gmail for Business: A Blessed Tool for Professionals
Invincible Security and Credibility
Gmail for business provides an incomparable security system and automatic backups to keep your data and information safe. This support system is active twenty-four hours a day and protects your account from unwanted emails and spam and filters your email according to your priority.
A professional email address allows your business operations to have certain credibility, unlike others. Smaller businesses are less inclined to manage a professional website as it is more difficult to maintain. Because of this, these businesses focus on their Gmail email addresses to bridge the gap between themselves and their customers.
Gmail for Business goes far beyond just emails and has a different assortment of tools to manage files, organize conversations, schedule appointments and arrange video conferences. Google Drive, Google Talk, Google Calendar and Google Hangouts are tools critical to any commercial operations.
Strong Customer Support
Several businesses choose Gmail to be the default customer inbox even though using emails for customer support can be easily confusing and quickly overwhelming. This is because Gmail can sort out any queries your customers make and separate them into different departments with different priority levels.
These in-built tools include labels, stars, filters and canned responses making the work with your customers feel like a breeze. With canned responses, you can choose from several set messages to respond to the most commonly asked support requests. You can also create automated responses according to your needs.
Accelerate Your Sales
You can use Gmail to identify your target customers and reach out to them with little effort. Gmail can be a lifesaver in the absence of any sales acceleration tools. Streak is one such tool that can be found on this platform. Streak allows you to run your entire sales process in your inbox.
It helps you save your customer details in your CRM without disrupting your work or without switching back and forth from other tools. It is fully customizable and allows you to build your CRM according to your needs. Also, it can optimize your data in such a manner that everyone in your team can see the latest correspondence with your customers.
Efficient Email Analytics
This tool automatically records and tracks the necessary metrics- such as the average time to reply, the number of emails exchanged and an average time to respond- for the sales and support team. This tool allows you to determine the productivity of your subordinates over email and allows you to handle plenty of cold calls.
Manage Your Invoices
Following up with your vendors and communicating with your contacts is vital for any small business. Several third-party tools have Gmail add-ons to simplify this process and integrate your Gmail inbox to manage your invoices. These extensions and add-ons also help businesses to improve their productivity.
Gmail for Business can be accessed by a single user for only 5 dollars a month! If you continue using this for a year, the cost drops to 50 dollars every year per user. With its credible security and countless tools, Gmail for Business is highly recommended for any sized business.
You can utilize this blessed tool by following this suggested plan of action:
1. Get a Google Apps for Business Account
You simply need to set up your mail to be hosted by Google by moving the domain from your previous server to your new one. You can use all the functions of Gmail for Business without the hassle of changing your previous email address. Also, you can customize emails for both your staff and your customers. You can share tasks, contacts, and dates with your employees in a matter of minutes.
2. Utilize Labels and Filters
You should utilize the labels and filter options to store and organize your email. There is no limitation for it and this allows you to create subtopics under a primary label. These filters allow you to orchestrate how your email is distributed. If you get tons of emails from a particular client or supplier, you can create a folder and redirect them there without creating clutter in your primary inbox. Gmail for Business also has a Priority Inbox that learns from your actions and places your priority emails at the top of your inbox based on what might be most important to you.
3. Activate the Offline Feature
Gmail allows you to access all your work even when you are offline! This is especially useful when you are outside a network range and need immediate access to your data. Through this feature, you can store a copy on your computer without using your inbox.
4. Utilize the Delegation Function
While this may seem impersonal in some regards, this is a practical feature to have when you are handling several company mailboxes. You can create several mailboxes for items such as sales, customer service, marketing and so on. You can add delegates by entering their email addresses and once they signed in from their account, they can access the file owner shared with them.
Gmail for Business is undoubtedly a tool for professionals and you will exercise a different league of efficiency with it. Google continues to upgrade this platform and has added several features and tools that may be useful to any business regardless of its size.