If you study thoroughly then you can find out different types of LinkedIn ads and use them to your particular needs. Quite a few to mention;
- LinkedIn Textual Ads
- LinkedIn Sponsored InMail
- LinkedIn Sponsored Content
- LinkedIn Display Ads
- LinkedIn Dynamic Ads
Dynamic and Display ads are not suitable for those who are planning to start up their business page and take advantage of LinkedIn ads with a low pricing strategy. Such types of advertisements over LinkedIn cost much for a startup business with low investment.
Grow Your Business Through LinkedIn Ads
If you are planning to create and launch your own well-targeted, customized campaigns then LinkedIn textual ads are the right choice for you. Without a hitch, it lets you manage and optimizes your customized campaigns for your business. LinkedIn Textual ads would pave the way to grow your business within a matter of minutes.
LinkedIn claims to have 80% of B2B which is Business to Business marketing, leads developed from Social media for LinkedIn. Even now if you are thinking why you should stick to LinkedIn text Ads for easy growth of your business the reason could be;
Read more about Social Media for Business
It Reaches Your Targeted Audience
Put your ads upfront to the people or groups that matter the most by using a wide range of specialized tools.
It Helps Generate Quality Traffic and Leads
LinkedIn Text Ads are operated through the feature of Pay-Per-Click. That means it allows you to target a premium professional audience and steer over high-quality leads within the influencers and drive them directly to your website
Give a Head Start within a Couple of Minutes
Create fascinating words, launch well-targeted campaigns and you are ready to go! At times Text Ads can be a bit tricky because of the limitation of words you can include so be precise and engaging!
LinkedIn Sponsored through Mail
When it comes to advertising with LinkedIn ads, mailing can be a very captivating format to reach your connections. The point of the fact is you can send your customers or connections a detailed content directly through LinkedIn messages. And that’s how a LinkedIn user gets to anticipate through your business page.
LinkedIn Sponsored Ads don’t disappear like other advertisements on social media. Your connections or targeted users get to see this sponsored email whenever they log in to their LinkedIn accounts. And this is on the brighter side of your business growth. The more you get to know about this feature, you will realize this is a great paradigm to expand your business. In a nutshell, you can have a look at what your do’s and don’ts are for connecting your targeted customers through LinkedIn sponsored ads;
Give a Stronger Lead to Engage Rather Than Traditional Emails
Messages are highly engaging only when you deliver in an uncluttered environment so that your company or brand stands out in the online market.
Deliver a Targeted Message with a CTA
LinkedIn Sponsored Ads don’t inhibit the character limit like the LinkedIn text ads. Hence communicating with your prospects is easier without having to worry about the word limit. By utilizing this fact, one can provoke its audience immediately with call to action (CTA) which means it will lead your audience to your company page or the campaign you are advertising.
LinkedIn Sponsored Content
Much like the sponsored InMail, LinkedIn sponsored content also maintains a lasting relationship with the audiences. The format it follows grabs enormous attention in the precise and delicate procedure. It is a powerful way to reach and create connections with the professionals in the LinkedIn feed. In this feature, you can add a headline of about 150 characters. So, you need to be precise and engaging at the same time. Keep elaborative copy under 70 words otherwise it might trim off in the desktop version of your feed. In short;
- Feature a CTA using the words; “Click here”, “Apply now”, etc.
- Take the advantage of Sponsored Content ad specs tool for more detailed information about your campaign
- Be precise and specific but not so much that you narrow down your audience
- Use enriched media so that audiences feel relatable
LinkedIn Dynamics and Display Ads
The biggest asset about the LinkedIn Dynamic ads is that you can easily personalize the experience for your audience. Launch different campaigns quickly using LinkedIn Dynamic ads. You can also customize ads for your marketing objectives which will surely promote your business growth.
On the other hand, you can target very specific markets through LinkedIn Display ads which will help your company appear on LinkedIn pages among high traffic.
But both of these advertisement methods are highly expensive for a startup company.
Use the Demographics Tool
Although website analytics have been around years but a limited amount of data keeps companies and marketers guessing! Whereas LinkedIn helps you grow your business by specifying on what you and your company want! By using the LinkedIn website Demographics tool, you can look through the insights to know more about your audiences or your company’s website visitors.
The instinctual interface within the campaign manager section allows you to view through every possible information that might be helpful for your business growth. This tool allows you to;
- Understand your audience better by gaining valuable and accurate professional visitors’ data like their job titles, company names or even industries.
- Reach your ideal prospects by refining your content based on what you learned from the insights.
- Create customized content by analyzing different pages with your one.
That’s how you can compare many other pages side by side and view changes over time so that you can recreate your messages to the audience that matter the most. I think the LinkedIn Demographics tool can be the most beneficial one for business growth. On top of that, it’s a free reporting tool that opens doors for startup companies.
In conclusion, content matters! So, create enticing content that helps you relate with your customers and build more professional connections.
You may want to check out Best Time to Post on Facebook for Maximum Exposure