The modern world is now captivated by social media, and they are here to stay. With the rise in social media, businesses need to keep up with technology and new trends. Cultivating a proper presence in social media means that you can have better interaction with customers, engage your audience and reach new ones, and communicate more effectively to find out what they want. One of the best ways to keep up with your customers is through hashtags – which is not only important to spread your reach but boost your online traffic as well.
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Hashtags: The What and Why
As social media reached new heights, so did hashtags. With a simple ‘#’ symbol before a word or a phrase on Facebook, Twitter or Instagram. The hashtag helps you to group content that covers the same topic as other posts.
Using hashtags is important for a business because this allows you to categorize your content in such a way so that it is discoverable by everyone, not just your consumers. If you are a company that sells shoe suits, adding the hashtag #mens_suits will increase the chances of any man looking for suits on social media to come across your post.
Advantages of Using Hashtags
There are numerous advantages for you to use hashtags in your business. Hashtags allow people to use social media to find your posts and thus your business more easily, as it increases the chance for them to see your posts.
A catchy hashtag or an intriguing post will catch their interest. Which will make them spend more time looking up your content. You can even use a unique hashtag to develop a niche for your business to stand out. And every day, the usage of social media is increasing, which means all your posts have a greater impact on your consumers.
The Types of Hashtags
There are many different ways to engage your customers in your social media posts and communicate with them effectively through hashtags. Some of the types of hashtags are described below.
The general hashtag:
Probably the simplest, the descriptive hashtag aims to describe your business or its niche. It consists of simple keywords that would tell the customer exactly what your business is about and why he would find it useful. For example, a computer repair shop might use #ComputerRepair for consumers, whereas bakery specialized in cookies might use #cookies or #bakery.
The geographic hashtag:
Geographic hashtags are a subset of general hashtags that follow the same principle but includes the geographic location or nationality as well to access customers who are looking for a local product or service. This may include hashtags such as #SwissBakery or #SanDiegoPlumber.
The action hashtag:
As the name suggests, this hashtag simply describes an action for the customer to perform. These include simple phrases such as #BuyOrganic or #GoGreen.
The promotion hashtag
These hashtags indicate a special event or a product to drive up sales of the business. Hashtags that fall under the category of promotion hashtags include #BlackFriday, #JanuarySale and much more.
The empathy hashtag:
Businesses do not always aim to sell products directly, but sometimes communicate and empathize with your customers as well. These hashtags deal with the customers’ moods and emotions rather than products. Examples of empathy hashtags are #ThrowbackThursday or #SheSaidYes.
The social hashtag:
Businesses aim to support social causes as well which can involve clients in humanitarian issues and indirectly cause their sales to rise Making use of hashtags campaigns such as #MeToo and #BlackLivesMatter. Or the use of more general ones such as #GlobalWarming can increase the online outreach of a business.
The customized hashtag:
Sometimes, the business does not follow the customers’ footsteps to find media presence, rather creates their own. Coca-Cola’s famous campaign #ShareACoke worked as a slogan for the brand and also boosted its media popularity worldwide.
Creating a Hashtag for Your Company
Creating a hashtag may seem simple, but there are a lot more thought is put into it than you would think. There are a number of factors that you need to consider when making a hashtag.
A Unique Hashtag
To develop a hashtag for your business, it must represent your business and must capture something that lies in the heart of your business. If you are looking to promote your niche, it is also important to keep in mind that the hashtag is short, easy to remember, and not in use. Also, take into account that the hashtag cannot be misinterpreted in any way.
Go with the Trend
Not only is creating a unique hashtag enough, but it is also important to make sure it is relevant as well. You need to ensure that the hashtag and the post you are making are trending enough for traffic to divert into your site or social media page. For example, using #Halloween near October 31st can be a great way to introduce traffic to your site for Halloween-related posts.
Communicate With Customers
A third pointer to keep in mind is to ensure that the hashtag you are using is engaging to your customers. Hashtags can be a great way to communicate with your customers and hear what they have to say. For example, if more people are talking about and using the #glutenfree hashtag, this might be an opportunity for a bakery to launch gluten-free products. You can even use your customers to take action or help your customers boost your products for you.
In conclusion, in today’s tech-savvy world, hashtags have become an integral part of everyone’s social media profile and businesses need to catch up as well. Whilst using hashtags can boost your company, you also need to be aware of where to draw the line. The use of too many hashtags can drive away customers rather than indulging them.
Therefore, with the use of various online tools and software. It is also important to keep in check which hashtags are working and which are not. Once that has been decided, you can improve upon the existing plans for social media outreach or develop new ones.