One food that is perfect to devour at any time of the day or night is a pizza, irrespective of being hot or cold. It’s a food item that is ideal for a date night, a Saturday night party, a Sunday stay-in brunch, and more! This versatile Italian dish is enjoyed mostly all across the globe, which makes opening a pizza shop a viable pursuit. Everyone enjoys a good slice of pizza, and if you’re someone who loves it enough to make it their livelihood, this article will walk you through all the necessary steps to open a pizza shop.
Also, check out: How to Start a Business From Home!
How to Open a Pizza Shop
Choose Between Independent Ownership and Franchise
The initial step to opening a pizza shop is to decide whether you want independent ownership of the restaurant or gain assistance from an already established brand that has a secured reputation in the industry. Either of the options has its pros and cons. If you opt for independent ownership you are responsible for every aspect of the shop including branding, ambiance, employment, and menu structure.
Moreover, you get to keep all the profits. However, an area where you might struggle is the start-up fund. On the other hand, a franchise is already successful with a proven track of financial support. But in this case, you will hardly have any control over the business as everything is decided beforehand.
Obtain Permits for Your Pizza Shop
Every restaurant or food shop requires additional permits or licenses to support the responsibility to serve customers. Although different states call for different permits there are some mandatory ones that apply to all, such as food handler’s permit, food service license, and a building health permit. Therefore, ensure that you have obtained all the necessary documents.
Decide on the Type of Pizza Shop
Mainly, there are four types of pizza shops that provide varied services and attract a specific type of customer. Besides, each one requires a different start up plan.
- Dine-In: This is a typical pizza shop that needs not only extensive kitchen equipment and furniture, but also good lighting, music, and tableware to enhance the customer’s experience while they indulge in a slice of pizza or five.
- Take-Out: This is ideal for customers on the go. Such pizza shops require very few staff members, much lesser equipment than a dine-in, and no waiters since the pizzas are sold over the counter.
- Take ‘n Bake: These are very similar to Take-Out pizza shops but with even lesser kitchen equipment. As the customers are there only to purchase pre-made pizzas that they can bake at home.
- Delivery: The delivery service is provided based on online or telephone orders. Although this type of pizza shop does not require any equipment or furniture, the expense is focused on the insurance and safety of the delivery drivers.
Form a Menu
A pizza shop menu could range from simple selections to a versatile array of flavors. Based on the ingredients you incorporate, the flavors you opt for, and the tradition you stick to. You can determine the pricing, equipment, and target customers. This is why it is pertinent that you meticulously form a menu that would tick off all the boxes you choose to stick to thereby, portraying your brand.
Learn more: How To Come Up With a Business Name
Create a Financial Plan
Creating an effective financial plan is just as important as making the perfect menu. A comprehensive financial projection should be formed that includes equipment cost, utility expense, payroll, rent, taxes, and other miscellaneous things. Often, the main focus lies on the big stuff and the little important items are not accounted for. Which later might turn into a series of burdens.
The bunch of little expenses include worker’s compensation insurance, general liability insurance, business entity tax (if required by the state), and more. Therefore, before you jump into your little venture, make sure you have a plan to get all that covered.
Sort Out the Best Spot
Choose the right location that is easily accessible to your target customer base, or even better. You could opt for a busy street or at the corner of a new shopping mall. They always work the best!
Furnish the Pizza Shop
Before you go all out in the interior of the pizza shop, focus on the kitchen as it is the core of your business. The layout of the kitchen is exceptionally important. As it should not only abide by safety regulations but also be easy enough to work in. As for the dining area itself, make sure your brand concept and the output are in sync. Any sort of equipment that elevates the experience for the potential customers should not be compromised on, as they will highly benefit the business.
Source the Best Ingredients
No matter how much you spend on creating a pleasing ambiance for your pizza shop, your business will not flourish unless the pizza tastes good! This necessitates the use of the best ingredients. You might want to source most of them locally from farmer’s markets. If you require ingredients outside the available bunch, go for broad-line distributers who are known for providing high-quality produce.
The employees will be the face of the pizza shop which makes it important to select the right people for specific roles starting from chefs, managers and hosts, to servers, cleaners, and dishwashers. There are multiple hiring tools available online which you may utilize to attract and keep track of potential applicants.
Enjoying a slice of pizza might sound easy but opening a pizza shop to make that delicious pizza is just as hard. Moreover, even if you have got all the steps mentioned covered. You have to continuously maintain the standard output for your business to run smoothly. That applies to every business though.
However, any food outlet has to be taken extra care of due to its traceability of ingredients and packaging. That being said, opening a pizza shop will definitely be a piece of work. But at the end of the day you will bring smiles to customers with happy tummies, and that’s what matters!
Don’t forget to check out: How to Start Your Own Business Ideas!