Starting a video production business has to either be based on the fact that you want to use it to tell stories in visual form, or that it is currently the most effective form of media to exist. Videos portray stories in moving images that get easily captured and stored in the minds of the audience. Therefore, a video production business could be viable if you comprehend the technical aspects behind video production and love undertaking raw footage to create videos.
Filmmaking is an art and should only be taken into consideration if you have an immense passion for it. Otherwise, it will just lead to an average output that does not hold much value.
Also, check out: How to Get a Loan for a Restaurant?
How to Start a Video Production Business
Steps To Follow That Will Get You Started
To start a video production business from scratch, there are certain important steps that should be followed,
Purchase Video Production Equipment
When starting a video production business, focus on getting just the basic equipment. Based on the actuality that video tools are always shifting as new features get added or updated. But there are certain essentials that your video production company cannot do without.
First, a DSLR camera is a videographer’s best pal as they are not just known for taking extraordinary pictures (by a skilled photographer). But they also have outstanding video capabilities. You may opt for a Canon 5D mark ii under $2600 which comes with an all-purpose lens. That brings us to purchasing a couple of go-to lenses that will enhance the quality of the videos to a great extent.
Canon 24-70mm 2.8 and Canon 50mm 1.8 are excellent options. A combination of which will cover both closer and further away shots. Next, you would of course need a laptop to transfer the camera footage for later use. Apple’s Macbook Pro is a fantastic tool as it alternates as a powerful desktop solution. Also, to be on the safe side keep multiple memory cards at all times which will help to distribute the video footage.
Following that, you need editing software to edit the captured pieces. Apple’s Final Cut Pro X is a great option for beginners with a comparatively low learning curve which you can purchase for $300. Next, a tripod and glide video tools are a must to stabilize your video captures.
Manfrotto 755XB will help to shoot smoothly due to the great fluid head that it comes with. And last, but not the least, a good set of sound gear is essential since audio is as important as the visual representation. To obtain top-notch sounds, it’s ideal to purchase off-camera sound gear such as Zoom H4N which is a recording tool with a built-in microphone.
Promote Your Business
Now that you have all the essentials, it’s time to promote your business to local business owners, local bands, live events, weddings, and more. But make it fun. Come up with a groovy name that hasn’t been chosen before while making sure that it’s memorable.
Moreover, creating an attractive portfolio is extremely important to portray the samples of your video work to your clients. You need to ensure that it’s easy to show and contains your best work to date.
Furthermore, an affordable way to promote your business effectively is through business cards, flyers, and leaflets and create a website to showcase your portfolio.
Read more: How to Open a Fashion Boutique!
Get Your Work Done
The best way to get started is by leveraging your current network – friends, family, acquaintance, as well as competitors. You could call them and promote your work. Followed by an email that has a perfect pitch to sync your work. You don’t have to try every marketing technique in the world to get started. Just a few essential measures would do.
First, browse through the websites of local businesses and obtain contact details of the owners or managers. Next, send emails with specific details related to your business with the links of your website and portfolio. Continue with a courteous follow-up call if you do not receive a response on the sent email. Positive responses on email should be followed by an initial meeting set up which will help to gain a potential client. Successful initial meetings will lead to further formal meet-ups including discussions about the project.
Of course, you’re going to be working at a cost. Therefore, as soon as the project is finalized submit an invoice of the payable amount that has been agreed upon by you and your customer. Research various payment methods on the final meeting so as to avoid any sort of confusion.
Keep it Running and Growing
A great way to keep your video production business running is by capturing repeat business. Not only is it effective but it is also cheaper to retain an existing customer than getting a new one. This is because your current customers are already impressed with your creative skills. And they will most likely want to continue business with you to incorporate videos into their marketing strategies or just family events, whatever suits the particular client.
For a video production business to grow it’s important to deliver value to the clients. To do so you must ask the right questions to the clients so that you can bring their exact perception to life. You could gain their trust by fulfilling their creative ideas with your own touch of individuality. Moreover, a great tactic that can be used is under-promising but over-delivering. This will help to deliver videos that surpass the expectations of your clients thereby. And making them trust your business for future projects.
The most important reason to start a video production business lies in the fact that you can utilize your creativity every day. It gives you an option to work at home or a desired location with flexible working hours. Such a type of business allows you to make use of your editing, producing, and digitizing skills at your convenience. Moreover, there’s always an option to collaborate with other videographers or cinematographers to increase your business. And needless to say, once you’re established the monetary potential is very high.
Don’t forget to check out: How to Start Your Own Burger Truck