Social media marketing has become the go-to option for small businesses around the globe. Online shopping has been made incredibly easy as you can open a page on a social media platform and use that to market your products. Social media platforms definitely do not discriminate when it comes to the size of businesses. The system of social media caters to multiple demographics and is perfect for you to display your company to the entire world. If you are a small business owner, you should probably consider Twitter as a viable option for your business in the online world. Here are some ideas as to how you can use Twitter for your business.
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How To Use Twitter For Business
1. Respond to Problems Through DMs
Direct messages have advanced throughout the years, particularly for brands. The manner in which you cooperate with customers is significant for investigating business issues and taking care of them.
It’s really cool to deal with clients through DMs for a couple of reasons. Firstly, if someone reaches out to you in the DMs, the entire internet won’t know about the slight errors and won’t think less of your business. Likewise, there is no character limit on DMs, which gives you the opportunity to help the customers without being constrained to a specific number of characters.
Of course, just clients you follow can send you DMs. You can set up your Twitter account to get messages from anybody, making it simpler for all clients to get in touch with you. For this, you can go to Privacy Settings and turn on ‘Receive Direct Messages from anyone’.
2. Use The Live Tweet Feature
Live-tweeting is another approach to get something trending on Twitter. In this case, a customer of your business can respond to your tweet in real-time, regardless of whether that is breaking news or amusement related. A brand regularly makes its own individual hashtags to utilize the features of Twitter and gets that hashtag trending.
Live-tweeting usually happens with the TV and broadcast occasions. It’s normal during functions, for instance, during the Academy Awards, you may see the official hashtag recorded alongside the names of superstars and movies that have won a couple of awards.
At the time of using the live tweet feature, post more and more tweets on the same topic. This smoothens the experience for the people following you and helps them keep track of the entire conversation.
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3. Incorporate the Use of Hashtags
Hashtags are an extraordinary method to get your content outreach the entire internet, not just your followers. Loads of hashtags are used to get something on trending, for instance, #FollowFriday, #ThrowbackThursday and so on.
Hashtags allow clients to label a common word or expression that bunches hundreds (or thousands) of tweets together. They are perfectly ideal for live events.
If you want to draw attention to your brand or to an event you are going to be holding soon, you can also come up with your own hashtags. You should always keep the trending topics in mind so that you can tweet something relevant to it and incorporate your brand into the tweet. Pure marketing geniuses around the globe use the trending topics to get people to reach their brand.
Utilize important hashtags; like using the hashtag #entrepreneurship when you want to post about the start of your business. However, try using a low number of hashtags. This is because if you use too many, people will be less likely to interact with your brand, as a result, you lose a valuable shot of getting more customers.
Always keep a look at the trending box. The feature of Twitter is on the left of your timeline and it shows the trending topics on Twitter as of that very moment. See what is trending and tweet about relevant topics to get your followers hyped up.
4. Interact With Customers and Influencers
It’s essential to interact with the correct individuals on Twitter. You have to keep your current customers happy by always responding to their queries. You also have to hook on to potential customers by making them aware of the business you do and how you may help them. Try focusing on influencers and journalists that will help your brand get into trending. Their fan base will get to see your brand if they feature something about your company, resulting in new customers.
5. Use Gifs, Polls, And Photos
You can use Twitter to post photos of your product. Similarly, you can make graphical illustrations to add to your tweets. Not a Photoshop expert? There are various devices online that assist you in making the picture you need.
Incorporating photographs and GIFs with your tweets is an incredible method to associate with your customer base, in this case, your followers. Twitter has a built-in GIF console. Search a catchphrase and pick your favorite one that goes perfectly with your tweet.
You can also try and use the polling method on Twitter. The polls allow you to post something that asks your followers to decide between two options. This allows you to learn about what your followers are more interested in. You can also know who your active followers are and reach out to them by offering them discounts and promotions.
You can use Twitter to advertise content for your business. You can easily advertise your business or products you are selling on this website. Using hashtags for the category will make it incredibly easy for people to come across your content. Just make sure you use to right hashtags so that you remain relevant.
Finally, you can utilize the features that Twitter offers in many other ways. You can also participate in live chats and engage with different communities. so, what are you waiting for!
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