Mission and Vision Statements

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In this era of marketing and technology, it is a sure thing to jump the bandwagon to make the most out of it for the sake of your business. “Mission and Vision Statements”, a concept of Management plays an important role in this current era of business. As the name suggests, it is a statement that represents the “missions” and “visions” of a company.

The statements can be as short as a sentence or pages long, but it must contain the goals, intentions, purposes, and values of the company. “Mission” and “Vision Statement” are used as a tool by companies to target audiences and create a bond. Nowadays, it is inevitable to have a vision and mission statement as it plays the role to create the first impression and grab attention from the audiences.

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Mission and Vision Statements

Mission Statement

Mission Statement

As we already know the name “mission” suggests a certain duty, job or task. Likewise, a “mission statement” is a concise statement that depicts the duty and aim of a company. It defines the purpose of its existence. It also shapes the culture of a company. A mission statement ensures the customers that the company is not in the field only to make money but to serve its customers too.

A mission statement is made for the public. Thus. it is also used as a tool for marketing. For instance, a good mission statement on a company’s website can play the role of an advertisement. A good mission statement reflects the strategy, effort and team power of a company. So by simply looking at the “mission statement” customers can assume the ability and potential of a company.


Vision Statement

Vision Statement

The word “vision” emphasizes the future. So the vision statement focuses on the goal or dream of a company. But if you delve deeper it’s so much more than that. A vision statement is a brief statement about the future possibilities of a company. It works as an inspiration to a team of a company to go further, achieve more and outdone their success. The power of a vision statement is immense as it pushes the company to go beyond their limits and remember their purpose.


Difference between Vision and Mission Statements

Difference between Vision and Mission Statements

The only similarity between Mission Statement and Vision Statement is both of these two play a vital role for a company. But they are very distinct in their concept and nature. As mentioned earlier, a Mission Statement stays in the present and reflects on its purpose of existence. On the contrary, Vision Statement focuses on the future reflecting what it wants to become.

The purpose of a Vision Statement is to inspire, whereas the Mission Statement is made to instruct. While the Vision Statement talks about the opportunity, Mission Statement gives the direction to achieve them. It is appreciated when both the Mission and Vision Statement is concise, Mission Statement tends to be prolonged than Vision Statement. The Vision Statement of a company may remain the same but The Mission Statement is more likely to change over time.


How Mission and Vision Statement Work

How Mission and Vision Statement Work

It takes a team and a lot of effort to come up with the Mission and Vision Statements. The expert seniors of the team make sure that the statements are clear, correct and complete. They also emphasize the fact that the statements match the perspective of the company. The statement contains simple language thus it reaches the customers easily and they can relate to the whole point of it.


Importance of Mission and Vision Statements

Importance of Mission and Vision Statements

Both Mission and Vision statements are the embodiment of an organization; they carry the legacy, and motto the organization stands for. These statements provide employees with a sense of identity. In addition, the statements provide the employees with directions and inspirations to achieve the goal. It helps to keep the team focused and motivated.

As mentioned earlier, the statements can also be used as an advertisement. A top-notch statement can hook the audiences and make them curious about the company. A good statement also helps to compete with companies within the same industry.


How To Write A Mission Statement

How To Write A Mission Statement

A Mission Statement should revolve around the present. It should summarize the mission of the company. The Mission Statement must contain clarity, practicality, and simplicity. It should contain a few brief sentences about the purpose of the company and what it does on a daily basis to achieve its goal. The statement should be concise but it is essential to make sure that it is not too limiting either.


How To Write A Vision Statement

How To Write A Vision Statement

To write a Vision Statement determining the goal and position of the organization is necessary. The statement should have the essence of your goal and dream. There should be a tone of hope and aspiration predicting the future of the company. The Vision Statement should sound confident and promising at the same time. The statement should be as brief as possible.


To conclude, it is worth mentioning that both the Mission Statement and Vision Statement are essential for the growth and survival of a company. Both of the statements are interrelated. While the Mission Statement represents the present, the Vision Statement tries to predict the future.

Both the statements should contain clarity, truth and, efficiency. The future and prosperity of a company depend a lot on these two statements, so it is vital to put extra efforts while making the Mission and Vision Statements.

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3 min read

kacnika mom kacnika mom
3 min read

kacnika mom kacnika mom
3 min read

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