A mission statement is a written piece that describes the purposes of a company. It informs the world of why a company exists, what these intend to serve and how customers would be benefitted from them. It acts as a guideline for the business’ practices and strategy. The statement of the companies incorporates the values that are important to the customers. Most companies in the world come with a mission statement. It is necessary as it provides information about the companies.
The sole purpose would be to reach out to more customers. For this reason, it is important for good and artful mission statements. A lot is learned from the way something is described. So any business around the world should come up with creative and purposeful mission statements.
The best types of mission statements provide all the important information for branding the companies. These include their functions, values, service to customers and their efforts. Here are some mission statements of technology companies that stood out as the top ones.
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Best Mission Statements of Technology Companies
Mission Statement: “To give everyone the power to create and share ideas and information instantly, without barriers.”
The mission statement of Twitter is short and simple. It tells the purpose of the company that allows people to have a virtual diary without much difficulty. However, people might be still confused about the services they might achieve from this company. The information is very compact. It is also not very artistic to grab the attention of customers. The company could provide a short statement for quick reading that made it good, but not very effective.
Mission Statement: “Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.”
It’s a compact mission statement that has given a reference to make it an innovative line. The creativity of the statement gives the idea of the innovations the company intends to provide. Customers feel the strength in the statement which shows the strength in the brand. Overall, a powerful statement, though some other information could have come handy.
Mission Statement: “To bringing the best user experience to its customers through its innovative hardware, software, and services.”
Apple intended to provide a simple mission statement to tell about their service. The sentence is simple and easy for the readers. The short sentence also tells more details about the type of device they provide. Customers will be interested in the products to look for the values they promise. The statement is good and effective in providing the purpose of the company, yet lacks a creative touch.
Mission Statement: “To organize the world’s information and make it universally accessible and useful.”
The short sentence is simple and provides all the services the company provides. Customers have no difficulty in understanding the mission and are encouraged to look up to the service. The statement is a good one to provide the company’s intentions. However, the short sentence is very dull and also lacks other information that could give an idea about the company, not only the service.
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Mission Statement: “To give people the power to share and make the world more open and connected.”
Facebook is a popular technology company that reached millions of people around the world. The short sentence describing their mission is simple and powerful in saying their sole purpose. Customers are encouraged to look forward to it for easy reading and understanding. The statement is good enough and also effective, though lacks creativity.
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Mission Statement: “To enable people and businesses throughout the world to realize their full potential.”
It’s a short and simple mission statement giving an idea about the company’s mission. People are encouraged to read for its simplicity and the strength in the sentence. There is a sense of inspiration and value. Overall, it’s a good and effective one, yet compact and not artful.
Mission Statement: “To connect the world’s professionals to make them more productive and successful.”
The short sentence is simple yet crisp as it provides the purpose, service, and information about the company. These would help readers to encourage enough to take a look at it and grab an opportunity as the company has stated as the mission. It’s a very good and effective mission statement, which could have been better with a creative touch.
Mission Statement: “To move the Web forward while also giving Web designers and developers the best tools and services in the world.”
Adobe is clear in its mission with the simple sentence they provide. The company intends to maintain its values and purpose for the customers. Customers gain basic knowledge about the company and look forward to it. The simplicity of the mission statement is very effective and seems to have no lacking in identifications.
2. Dell Technologies
Mission Statement: “To be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of the highest quality.”
One of the best types of the mission statement has been given by Dell. The company provides all the necessary information, that is, their purpose, their service, and values, as well as their reason for existence. Customers would gain sufficient idea about the company from the mission statement itself. The statement seeks to make a connection with the audience. There is no doubt in the effectiveness of the statement; however, it is longer than many other mission statements.
1. Kronos Incorporated
Mission Statement: “We believe that great businesses are powered by great people. And to be a great business, you need to create and manage an engaged workforce. So we make workforce solutions that are purpose-built for your industry and all your employees.”
The statement is the best one for its effectiveness in providing the necessary information about the company. The mission statement tells about the purpose, services, and values intended by the company. There are artful sentences that allow a connection with the customers that are added along with the information. Even though it is not short in length, it has followed all the elements of a good mission statement.
Lastly, a good mission statement is vital for every company to form unity among organizations. By incorporating the fundamental elements of a good mission statement, companies are capable of forming good relationships with customers and also employees, with a clear view of their purposes. This would eventually lead to the profits, success, and pride of companies. These companies are the ones that have solid foundations with the loyalty of their core values.