Online Marketing is the mechanism using which you reach your target audience and also control their perception of your brand. If done properly, you are on your way to succeed. But the key element in the last sentence was “proper way”. In other words, you need to have a good deal of knowledge regarding online marketing which will help you to make the right moves. Therefore, you must go through the learning phase before anything else.
While there are thousands of learning resources online, this article lists down some of the best online marketing courses. After all, who likes to waste their time trying to determine the real good ones? So, scroll down and start taking notes!
Read more about Steps To A Successful Online Marketing Campaign
Online Marketing Courses to Boost Your Business
Google Digital Garage
Google Digital Garage is a collection of courses offered by Google. It covers a large domain of online marketing. Each course offers a certain number of modules from which you can make a selection based on your specific needs. You can learn various skills and techniques to jump-start your business or grow your existing business. This training package comes for free and enables you to proceed at your own pace.
PPC University is a free pay-per-click marketing course developed by WordStream. It mainly focuses on teaching you the basics of PPC, which actually forms a significant part of online marketing. You also get to learn various digital marketing skills.
They have claimed their courses to be engaging and dynamic, allowing your strengths and weaknesses to come out. Also, it is not highly time-consuming at all!
Social Media QuickStarter
This is a great course specially designed for newbies in the field of online marketing. It provides you with a series of commands on how to enter social media platforms and eventually build your presence there. Their instructions are pretty clear and easy to understand. The best part is that they focus on popular social networking sites such as Facebook, Instagram, Twitter, etc.
Inbound Marketing – HubSpot Academy
This marketing course offers 10 lessons, 34 videos, and 9 quizzes. It teaches you a range of skills starting from nurturing leads to search engine optimization to content creation and social promotion, etc. This is a free course that can expand your scope as an inbound marketer. Upon successful completion, you will also be awarded with an official certificate.
Market Motive’s Masters in Digital Marketing
This digital marketing course is licensed by several universities from around the world. It has also gained the trust of enterprises. This program includes 250+ hours of training material that is based on SEO, content marketing, email marketing, Google Ads, PPC, and many more.
Here, you get to learn from the faculties of Silicon Valley and also have your questions attended by marketing leaders. One great thing about this course is the fact that it is suitable for anyone regardless of their background knowledge.
Facebook Blueprint Certification
As you know, it is quite easy to lure people into your market on a platform like Facebook. And of course, there are billions of Facebook users worldwide. Thus, Facebook Blueprint Certification is a marketing course that assists you in the process of strategizing and optimizing online campaigns on various platforms.
Check out: Best Social Media Marketing Books of 2020
Marketing Training and Tutorials – Lynda.com
The objective of this course is to turn you to be capable of making and executing, conquering marketing strategies with the help of present-day devices. It covers a variety of topics such as public relations, web analytics, branding, SEO, etc., You get to watch a standalone video tutorial for every topic. In addition, offline practice materials, transcripts, video playlists, and certificates come along with every course. Rate: 17.99 Euro per month
Coursera is one of the most well-known educational platforms on the internet, founded by professors of Stanford. Online marketing courses are included in their huge list of open courses. Don’t forget to check the site now and then, as new courses are always being added.
Introduction to Social Media Strategy – Learn with Buffer
If you are seeking something quick and helpful, this online course could be your thing! It teaches you the fundamentals of forming a social media base for your business in only 45 minutes. It is both straightforward and useful for a starter.
The Complete Digital Marketing Course – Udemy
Being one of the best-selling marketing courses on Udemy, this one offers highly comprehensive training on digital marketing. It contains lectures and quizzes worth 20+ hours. Twelve primary topics of online marketing are taught in this course, some of them being App Marketing, WordPress, Market Research, YouTube Marketing, LinkedIn Marketing, and Google AdWords.
This course is effective in terms of providing checklists and projects for the learner. It is also designed to suit businesses of all types. We think it’s surely worth your money!
This course has all the major topics of online marketing covered. Keyword Research, Link Building, and Link acquisition are some of the examples. Each of their lessons have examples added for your better understanding. It teaches you the ways you can practice quality online marketing, using their toolset.
How to Use Instagram Stories for Business – Later (App)
Later is an app that aims to simplify your usage of Instagram. It contains a number of courses dedicated to Instagram, but the course of your interest would be the one mentioned in the title. In this course, you will find clips featuring people who have succeeded in using Instagram stories as their means to grow. Learn the basic tips of Instagram marketing!
In conclusion, time is precious, so make efficient use of your time by taking only the best courses online. Remember, learning will only make you better at what you do! Thank you for reading this article.
You can also read: 10 Online Courses Essential For a Small Business