Segmentation Strategies: Who Are Your Customers?

A company divides its consumer base, consisting of its present and future customers, into many sub-groups known as segments. Which are chosen based on some form of shared...
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Difference Between Gross Profit and Net Profit

Profit refers to the revenue you’re left with after deducting the total cost. The main purpose of doing business is to generate profit. Without profit, a business will...
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There are as many as 1.8 billion millennials worldwide but, more importantly, 50% of the global workforce is comprised of millennials. Many of these...
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Before we need to understand what a property management company is and what it does, first, we must understand what property management means. Property...
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When launching goods or services, doing market research is crucial. Before diving into market research, we have to understand what a market is. Market refers...
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Among the six generations in the US, the Baby Boomer generation, also known as Boomers I refer to the individuals who were born between...
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Generation Zen compasses all human beings born after the year 1997. The media characterizes Generation Z as the diverse demographic cohort most familiar with...
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Enterprise stands for two things. One of them is a person who is willing to take the initiative to plan, start, and run a...
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When we go shopping, most of the time, we stick to a brand and buy their products over the alternatives available in the market....
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Carlos Slim was born in Mexico City, Mexico, on January 28, 1940. His parents were both Lebanese Maronite Catholics named Julián Slim Haddad and Linda Helú...
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Before we understand incorporation, first, we must know what a business is. Business refers to individuals, organizations, and enterprises engaging in commercial, professional, and...
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You have heard about the stock markets, share, and bonds in the news. A dividend is money you get for buying those shares and...
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