What is Benchmarking in Business?

One of the essential parts of running a business is to evaluate the performance. This evaluating process is going to reveal whether your business is performing well or...
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3 min read

Components of Marketing Environment

Marketing activities in an office are like the quality of fuel you are using for your car. These activities are being affected by many internal and external factors....
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3 min read

Why You Should Not Pay Your Employees in Cash

Every employer needs to deal with the monthly salary or wages of the employees. The easiest way to pay the employees is by cash. However, if the employers...
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3 min read

Organizational design refers to the structure of an organization, design in a way that helps the organization to achieve its goals effectively. It can...
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3 min read

While the core reason behind operating a business is to generate revenue, there’s a lot more that goes into generating revenue. Let’s say, you...
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3 min read

The world around us is changing rapidly, and along with these changes, business is becoming more focused on technology and innovation. With the business...
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3 min read

Before we understand what social innovation in business is, we first must understand what social innovation is. At its core, social innovation means the...
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3 min read

Innovative management, in simple terms, means the development and utilization of an idea in business. Innovation has become the new buzz word, but what...
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3 min read

Innovative consultancy means taking the help of consultants to innovate your business and increase the growth of it too. So, what is innovation? Innovation...
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3 min read

Social media campaigns can be very tough even for the experts as it requires coming up with new and innovative ideas constantly. To add...
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3 min read

It would be hard to find someone who doesn’t love to gobble up a bowl full of ice creams in hot summer days. Ice...
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3 min read

At first glance, marketing may seem quite simple: put the right product in the right place at the right time at the right price....
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2 min read

The 11P’s of marketing is an extended marketing mix, combining eleven major elements that work together to achieve the objectives of a company’s marketing...
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3 min read