There is no doubt that you have noticed a sudden shift from traditional advertising to online advertising. Ever wonder why this sudden shift took place? Social media provides a platform where people from all over the world can bridge the distance of being apart. This makes it easy for business owners to promote their business to people across the world who are connected to any social media platform.
Studies show that most netizens follow their preferred brands on their social media accounts, where they can’t follow this brand on any other media such as television or radio. People nowadays love to know all about the product before buying, which is possible only through the social media platform.
All these images are subtle enough to understand the importance and significance of social media for business. To get you a better understanding, we will dig deeper into this.
Social Media for Business
1. Social media creates a global platform
Social media sites are not limited to just one city or one country but are spread worldwide. It is estimated that every one of the three people in this world uses any social media platform. This means about two-thirds of the world’s population is connected through various social media sites.
For instance, the leading social media platform, Facebook, has 2.5 billion users worldwide. Other popular social media sites also have numerous users around the world, such as Twitter has 266 million global users, Instagram has about 27 million users. Likewise, social media creates a global platform for your business, where you can trade with global consumers regardless of the geographical distance.
2. Provides amenities for inexpensive promotion
Promoting on social media is much inexpensive compared to other media whether it’s newspaper, television or radio. Conventional advertising broadcasting requires a lot of preparation, process, and huge amounts of money, where social media promotion tools are free to its users. You have to pay only a little if you plan to create the promotional video or infographics from an expert.
The social media account is free, no money is required to open and/ or use it. Even opening business pages do not require any credit. That way, if you upload a promotional video from your account, you just promote your business for free!
Besides customers can respond directly below the promotional act that makes them more involved with this brand. Again, they can share the promotional video on their wall which increases the promotion, and this facility is not possible for traditional advertising.
3. Social media allows a business owner to engage with the consumer
Unlike traditional advertising, which only allows one-way interaction, social media goes both ways. Any social media platform offers the opportunity to interact directly with customers and vice versa. Thus, social media allows the business owner to engage with the consumer.
And this engagement enlightens them about the needs and preferences of their customers that help them transform their business as they progress. However, when you are aiming to engage with your target consumer, you need to adopt some strategies such as offering a discount, posting a quiz, and similar activities. You also have to be very active and welcoming through this so that your consumers gain trust in your business which will eventually serve as a boost to getting more sales.
4. Boosts sales amount
As you have already gained worldwide customers with the blessing of social media, as your business grows, your sales range will explode. Business promotions on social media are often so frequent that users always see several ads every time they visit their home page.
These ads instantaneously create a need among the audience to purchase those products. Also, social media allows consumers to specify any product easily, thus they feel tempted to buy more than what they need. Even the netizens who are not in need of your product will check it out if they find it appealing to them.
Social media platforms also allow customers to order products from the comfort of their homes. They don’t have to go anywhere to pick up what they need. Through social media sites, they can just have it delivered at their doorstep. All these amenities of social media all together boost sales amount immensely.
5. Helps to conduct market research
Since social media platforms are the most effective way to connect with consumers, it provides the best platform for conducting market research. You can learn about consumer needs in their comments below your posts. Also, you can talk to them directly to find out what they like.
You can also create polls or surveys to ask people about their likes and preferences. Also, you can see what the current trending movements are and work accordingly. Plus, you can scrutinize your competitors; what strategies they are following and what changes they are bringing. With the overview, you can understand what steps you should take to stand out with your business in the market. Hereby, social media helps to conduct well market research successfully.
6. Social media lets you hire an influencer for your business
An influential word drives a large percentage of buyers’ decisions. You can hire an influencer to promote your business. An influencer is basically a person who will influence your target market about your business. Influencers usually go live on different social media platforms to chitchat with your target audience while promoting your brand.
When you see your much-known celebrities are bragging and explaining about a brand’s products, consciously or unconsciously you would be inclined towards owning it. Hiring an influencer is one of the amazing ways to grab the attention of the larger market. Moreover, if your hired influencer has a large fan base on social media, then he/she can lead you up for enormous sales.
In conclusion, social media for business is inevitable. This allows for a cheaper promotion with the largest number of customers. If you have a budget, try hiring a social media influencer. All of these are indicated to help your business grow.