Strategies

As a consumer, every advertisement or poster might look effortless. But the moment you become a part of the marketing realm, you know there...
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Much of a firm’s success or failure depends on its business development strategies. Depending on who you ask, its meaning varies; to some, it...
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A company divides its consumer base, consisting of its present and future customers, into many sub-groups known as segments. Which are chosen based on...
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One of the key factors that a business relies on is its image. For a business to succeed, it needs to offer products that...
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Have you ever wondered why some companies or business entities are easily able to find a customer base whilst other brands struggle to achieve...
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