Options for Tracking Software

3 min read

Options for Tracking Software

Affiliate Marketing is a common practice in the current time. Here, a business pays one or more affiliates for every customer they bring in, using their marketing strategies and tactics. Now let’s talk about Affiliate Tracking Software. It is a device used by businesses to keep their affiliates under check. There are various software and tools which can be used to manage and track the marketing activities, the clicks from the affiliate websites, the sales and conversions, etc. This allows you to keep an estimate of your affiliate’s performance so that you can decide whether it is effective in terms of traffic generation. It is an efficient way of keeping records of any payments that you are required to make.

Here are some of the affiliate tracking software that you can start with!


Options for Tracking Software

TUNE – Partner Marketing Platform (Previously known as HasOffers)

TUNE – Partner Marketing Platform (Previously known as HasOffers)

This tracking software is known for assisting many global brands and is preferred by thousands of online businesses. Hence, you could put your trust on this one. It contains a range of features, all of which are sufficient for managing a successful affiliate program.

What it offers:

  • No limit on the number of affiliates
  • Proactive fraud protection
  • Tracking uptime 99%
  • Comprehensive Application User Interface (API)
  • Excellent tools for tracking various metrics
  • High-quality measurement
  • All-Inclusive payment processing
  • You can enjoy a free trial of 30 days before you’ll be asked to pay.

Here’s what one of their customers have got to share:

According to Amy Reichert (Lead Affiliate Manager), TUNE stimulates the development of the relationship between them and their partners and ceases the need to struggle with hard-to-use affiliate platforms.

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Everflow – Partner Marketing Platform 

Everflow – Partner Marketing Platform 

This platform lets you track, manage and understand every performance marketing channel. Offering some of the most advanced managing and reporting features, Everflow can be your choice. It comes with a broad set of functionalities and an outstanding user interface.

Some of its primary features:

  • Deeper Analytics (Reports, Visual aids such as graphs)
  • Advanced tracking
  • Automated Safety
  • Advanced notifying system
  • Advanced media buying devices
  • Application User Interface (API) is fully exposed at all times
  • Smoothly handles the traffic of both desktop and mobile
  • Private division of traffic
  • System responses very fast to a given input

Here’s what one of their customers have got to share:

According to Jen Lee (RO Head of Affiliate), Everflow has produced the best results among all the tracking platforms they have tried throughout the years. It was quick to impress them with all the well-planned features, completive pricing, and a super-responsive team.

She further vouched for their great understanding of performance marketing and appreciated their initiative of presenting a solution that is both intuitive and flexible. Highly satisfied with Everflow, they continue to receive constant support and new features from the platform.


AffTrack

AffTrack

AffTrack provides you with all the tools that are needed to manage and expand your affiliate network. Being the solution to companies of all sizes in the affiliate industry, it is a highly versatile tracking software. It has been the choice for several large affiliate programs since 2009.

What it gives you:

  • No restriction on the number of clicks and conversions; Click averages are no more an issue.
  • Easy management of advertisers and affiliates; Maintaining your professional links cannot get easier this.
  • Dependable tracking & statistics; Analyze and optimize traffic anytime.

Some of the Software Features:

  • Real-time reports and data access with an uptime of 99%
  • Fraud detection; You get real-time notifications alerts and traffic analysis
  • Overflow tool for Cap Management
  • Full access to Application user Interface (API)
  • User control over every feature and setting
  • A wonderful support system to assist you in need

You will get a free trial of 1 month, after which the software will cost you $199 per month. You get everything unlimited!


LINKTRUST

LINKTRUST

Claiming to be the industry leader, LINKTRUST vouches for their excellent customer support services and class attribution. It keeps track of the success of your affiliate ventures and also optimizes it.

With its interface being open to modification, it gives you the option to track all kinds of advertisements (online and offline) using server posts, CPA, mobile traffic, pixels, cookies, etc.

Features:

  • Ability to track sales conversions, leads, calls, etc.
  • Mobile tracking
  • Real-time reports
  • Remote Traffic Agent
  • Campaign Management
  • Modifiable lead validation
  • Fraud detection

You can begin using this software with a free trial of 14 days.

Here’s what one of their customers have got to share:

According to Landon Taylor (CEO of Skyrocket Media), LINKTRUST is not only user-friendly but also carries features that a performance marketer would seek for.


CAKE – Performance Marketing Software

CAKE - Performance Marketing Software

This software allows you to manage, calculate and make the best out of performance marketing. And all of these can be done LIVE!

CAKE is a good option if you want to rely on a powerful tool for managing your affiliates. You get a precise measurement of their performance through this software, leading to improved results.

Some of the Software Features:

  • Clients and affiliates have individual portals
  • Pixel Management
  • Real-time measurements
  • Referral Rewards
  • Targeted Campaign
  • Fraud Prevention

If interested, you can request for a CAKE Demo!

Here’s what one of their customers have got to share:

According to Brendan Smith (CEO and Founder of Motive Interactive), joining hands with CAKE was a natural initiative and they feel optimistic about its ability to enhance their mobile marketing efforts.


In conclusion, it is of vital importance to track your affiliates, regardless of the number of conversions occurring. Due to numerous benefits, its popularity is increasing with each passing day. The best option for you will be determined by the type of product you are selling and your business module. Through this article, we wanted to familiarize you with some of the most trusted tracking software out there.

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