If you are a content creator, you must have realized at some point that dishing out creative content on a regular basis can be a daunting task. But, you are not alone. We all have been there. I still draw a blank with generating content ideas and angles occasionally. It’s a part of the journey.
It’s not always easy to come up with innovative content ideas as bloggers and marketers are expected to, especially when this becomes your everyday task. But hey, we have you covered. We have some suggestions for you to follow when you are lacking inspiration and the white page screams at you with emptiness.
Also, read about Crafting a Solid Content Marketing Plan For Businesses
Ways to Never Run Out of Content Ideas
Look Outside Your Niche
There is a whole wide world of brilliant contents out there that have nothing to do with your niche if you just know how to look. Browse the internet to find articles that have gone viral. They have struck appealing to the audience for a reason. Compile one such list of popular articles and look for ways you can make it your own. There must be some way you can create a crossover between the two niches.
For instance, if you usually write about the food industry, and come across a popular article entitled “Insane Graphic Card Fail You’ve Never Heard Of”, how can you connect the two genres and write an article of your own? Well, you could turn it into, “Obscure Street Food Tasting Gone Wrong”. In this way, you will never fall short on content ideas.
Rewrite Bland Content into Engaging and Informative Article
If your hands have itched while reading an article thinking you could write it much better, maybe it’s time to give it a shot. How many times have you come across an article that does not do justice to its topic, being poorly written without much research materials to back it up? Don’t you think it’s your noble duty as a content creator to bring justice to the content? There’s nothing wrong with expanding someone’s idea and making it your own. If you keep trying to turn bland contents into engaging, informative ones, you will never run out of content ideas.
Take Ideas from Reddit
Reddit happens to have a very large and active user base, where people gather in Subreddits as a small community, to discuss specific topics like TV shows, music, video games, celebrities, politics, etc. Reddit is basically a goldmine of content ideas. You can see what topics are popular and have higher activity levels, and choose from them. We would suggest you go for topics that have at least ten thousand Subreddits subscribers if you want your content to gain instant popularity.
Take Help from Title Finding Tools
There are a number of tools that can assist you through your quest for content ideas. Tools like StumbleUpon, BuzzSumo, Crate, and such, can help you find inspiration. StumbleUpon and Crate are content curation tools, with hundreds of thousands of content covering any niche or topic. These can be brilliant tools for anyone who is looking for some inspiration. You could also use BuzzSumo to search by topics and find some of the most popular content in that field.
Survey Your Followers
You write for your followers, and you need to serve them according to their preferences. So it’s important to analyze what their likes and dislikes are. Simply put, pick their brains for content ideas. You can survey your followers in a number of ways, through forums, social media, email, and more. This will also be a good way to engage with your audience, and build rapport.
Track Your Analytics
Another fantastic way to present exciting content to your audience is to use your own analytics. What content ideas have you generated in the past and which ones gained higher popularity? Which ones have fewer views? Your analytics will tell you quite a lot about your audience’s choice, and what your focus should be.
Research Content of Your Competitors and Site Keywords
The content industry is quite competitive, and your audience is continuously meeting with other brands. There’s no restriction upon you to visit your competitors either. In fact, you might find it useful to explore the market’s hot topics and analyze what’s drawing your customers’ attention to generating awesome content ideas.
Dig Deeper Into a Topic
Do you feel like you have covered every possible angle on a particular topic? Think again. There’s still a level deeper waiting to be explored. Walk further into that topic. Having considered your analytics, there must be a granular topic that you can pull from your popular content that can take your audience further into the discussion. Just because you have published one or two articles on a particular topic, doesn’t mean you can’t talk about it again. Dig the buried topics from your previous (and popular) content to generate engaging content ideas.
To sum up, the best way to reach your audience is to analyze their preferences and act accordingly. Some of the most popular content creators recreate content or choose granular topics to dig deeper. We have presented to you some proven ways to never run out of content ideas. These will surely spark up the creativity within you, helping you end up with tons of new content ideas.
Learn more about Essential Content Marketing Checklist for Small Business