Before we get into the serious part, let’s have some fun! Now that we are trying to educate ourselves on copywriting, it’s somewhat important to address the common myths associated with it. I bet you are guilty of believing at least one of them. So, do yourself a favor and don’t skip the first section! As we progress, you’ll get all your questions answered, all your confusion cleared, and more.
What is Copywriting?
Five Common Copywriting Myths
“Copywriting is Copyrighting”
This is the most common assumption among people! Just because the two words sound similar doesn’t mean they are related to each other. Copyrighting revolves around legal rights. These are two completely different things. Next time, you know whom to correct!
“Copywriting means… copying stuff?”
Most people misunderstand the concept of copywriting. Taking the literal meaning of a word is sometimes a bad idea! The “copy” in copywriting doesn’t imply that the content is being copied from elsewhere, rather it means that the text is meant to be copied so that it can be reproduced in masses!
“Copywriting is only for taglines and billboards”
Well, yes billboard and taglines are a part of copywriting but definitely not all of it! Companies of all types and sizes require copywriting to some extent. Therefore, Copywriting has a much wider application than you thought!
“Fictional writers are good Copywriters?”
A lot of people carry this wrong idea. As convenient as it may sound, it’s totally untrue! While fictional writers mostly rely on imagination to create content, copywriting is factual and requires more persuasive power.
“Copywriting is no big deal; anyone can do it!”
If copywriting was all about filling pages with words, then everyone would be called a copywriter! But that’s not the case. In fact, Copywriting requires a handful of skills that you’ll be familiar with as you continue to read this article.
What is Copywriting for real?
Copywriting is the name given to the type of writing that is aimed at people with the objective of promotion or advertisement. In simple words, it’s the art of combining words in a way that will sell.
Copywriting is typically adopted when creating newspaper advertisements, magazines, billboards, catalogs, brochures, direct mails, sales letters, taglines, television or radio scripts, social media posts, and other marketing interactions.
You can also check out: Best Social Media Marketing Books of 2020
What can be gained from Copywriting?
It must be obvious by now that copywriting is primarily associated with marketing. In that regard, let’s have a look at some of the ways a business can benefit from hiring a copywriter. Later we’ll see things from the writer’s point of view as well!
From the Business’ Perspective
It Saves Time
It is absolutely unnecessary for an entrepreneur to indulge in copywriting or tell his/her regular employees to do the same. Good copywriting requires time and people having a bulk of tasks waiting for them won’t do a very great job with this! Instead, a copywriter should be hired for this purpose as they’ll be more than happy to do it for you!
Results in Quality Content
Copywriting isn’t everyone’s cup of tea. No business should assign duties such as this to a person who lacks adequate skills and experience in the field. The choice of words plays a huge role in marketing and a copywriter will do it best! Their primary objective will be to make sure that your product or service is getting embraced by more and more people.
A quotation by William Bernbach adds much value here; “Nobody counts the number of ads you run; they just remember the impression you make.”
Versatility is Achieved
In most cases, a writeup coming from the business’s own efforts is likely to be unidirectional. On the other hand, a copywriter has skills to create content for various platforms. Consequently, your business can reach a greater number of customers.
A Different Outlook
Without the involvement of a copywriter, the business gets deprived of newness. A fresh pair of eyes might see things in a way that is similar to that of your audience! More relatable content is created in such a scenario.
From the Copywriter’s Perspective
People will always need content and therefore good writers. You’ll never run out of jobs at least with copywriting.
It’s Never Boring!
As a copywriter, you’ll have to work on highly varied topics and fields that will keep adding to the excitement. You get to learn new things all the time!
Not everyone is meant for the 9-5 work style! Some people like choosing their own working hours and copywriting lets them do exactly that!
No Degree is Needed
Unlike other jobs, for copywriting one doesn’t have to go through years of studying. Yes, you will need to take courses and read other content to develop necessary skills but that’s way better than some lengthy college degree, right?
What does it take to be a Copywriter?
To be very honest, this isn’t something you can master in a day or two. But it’ll be useful to know some of the basic skills if you are just starting out.
No one likes reading boring content. Therefore, you should avoid repetition and monotonousness at all costs. Having a wide vocabulary can truly help you in this case as you’ll always new words to choose from!
Good Command Over English
Any piece of writeup produced by a copywriter is expected to be free of grammatical errors, punctuation errors, and spelling mistakes. Hence, you cannot afford to be careless in the English language at least. Make sure it’s flawless!
Great Research Skills
When you’ll be bombarded with topics you have zero knowledge about, your research skills will come to play. Apart from producing good-quality content, it will immensely affect your speed as a writer.
Decent Amount of Curiosity
You cannot convince people about something you yourself don’t have a good knowledge of. Therefore, curiosity is a key element in copywriting. You should be curious enough to gather as much information as you can before you go out advertising it to others.
To sum it up, copywriting is worthwhile if done right. We hope you are satisfied with the added knowledge!
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